How frequently should I blog? The benefits of microblogging

The frequency of blogging is a matter of opinion.

It depends on lots of things; what you want your blog for – to spread the word on something or if you want lots and lots of followers and quickly! Perhaps you could just be keeping a record of your progress through academia and creating a useful community to you.

Whatever your reason for creating a blog-space, the frequency may be increased  very easily. Here’s a graph I drew to make my point:

I’ve illustrated how, quite simply, the likelihood of the frequency of blogging =  the less (content) you blog the more (times) you blog!


Micro to Macroblogging.

I’ve mentioned this before (here) about Micro and Macro-blogging, the only difference being the amount of detail in the blogs; microblogs cover one point whereas macroblogs cover many, and in lots of detail.

Longevity vs Lightening-flash

The trouble with Twitter and other fast-feeding streams of micro-blogs is the longevity of the post. If you don’t have many followers yet you may want something with a bit more staying-power. Below are three simple ways of achieving more staying-power:

1Cross-link platforms! Re-post every one of your Twitter posts to Facebook or your WordPress account and/or LinkedIn pages. There are always behind the scenes setting where you can automatically post whatever you Twitter or Tumblr or Instagram

2. Pin your favourite post. You can do this in Twitter and other platforms you can ‘re-post’ whenever you like

3. Microblog to static things. Give your smaller, microblogs, like those Tweets and Tumblr posts a link to something static – a link to your own macroblog. You will be directing traffic to something ‘fixed’ – something people can sit and enjoy for more than a few moments

Increase your blogging frequency by using these social platforms:

Remember to keep the message short and simple.

Lightening-Flash social media – for high frequency

  • Instagram – You don’t need to even write anything, much. A few hashtags and you’re done; Take a picture of that book you are reading, the lab bench you are working at; the conference venue you’re attending. Screen Shot 2015-01-09 at 11.05.06
  • Tumblr – Much in the same way Instagram works, but with words too, you can just upload whatever it is you’re thinking, working on and in a few seconds you’re done.
  • Twitter – I don’t need to say much, in-fact, neither do you, just put a link to the article you’re reading, add a picture too, to gain interest.

Water-cooler social media – for medium frequency

  • Facebook – yeah, people still use Facebook and you can too. You can keep your personal life separate by making a page ‘ My Academic Life’, or something more imaginative, and post a few thoughts a week there, why not link up your Twitter so you don’t have to repost stuff, keeping your Page more frequent – it only takes a few clicks to set up (from the Twitter end I think). Here’s a link to my favourite Facebook page, it’s simple and beautiful.
  • Medium – this is a fairly new platform 2012, from the guys of Twitter Evan and Biz. It’s like twitter, but with more content, it’s like Tumblr but not… see what you think, but you’ll be able to write more and it’ll look great and people can comment to you privately on specific sections of your writing, if you want.
  • WordPress – Ok, so you can use to write longer posts, but if you take a look at the ‘Reader’, it streams just like Tumblr etc… which kinda makes it perfect for those tiny thought bubbles you’ve been having.

There are LOADS more microblogging avenues you could tread, and if you love one that I haven’t mentioned here, please tell us about it in the comments section.


About Dr Jojo Scoble

Freelance Science Communicator. Microbiology PhD Oxon. Fiction Writer. Social Media dilettante. Ideas Factory.
This entry was posted in blogging, macroblogging, microblogging, Social Media. Bookmark the permalink.

1 Response to How frequently should I blog? The benefits of microblogging

  1. Pingback: Weekly Round Up | The Graduate School

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